• Category: Content & Lead Strategy
• Location: Global
• Date: 2024
Implemented a content-led, multi-channel marketing approach to acquire new customers and drive product upgrades for a software client.
• Designed integrated campaigns across email, content, and social media
• Developed user journey maps to optimise engagement
• Implemented metrics to track conversions and retention
• Content & Messaging Strategy
• Campaign Planning
• Marketing Automation Advisory
• Increased customer engagement and product adoption
• Improved conversion from leads to active clients
• Established a scalable marketing framework for ongoing campaigns